“The only way you can win content marketing is for readers to say, ‘This was specially created for me’-Jamie Turner.”
Content marketing is a well-defined customer. Strategic marketing focused on creating and deploying valuable, relevant and consistent content to attract and retain and ultimately drive profitable customer behaviour. It’s an approach.
Content may be in the form of articles, videos, newsletters, podcasts, etc. Ideally, it’s a good idea to sell one or two types of content until you get consistent results.
I would like to share 6 steps to successfully market your content.
Step 1:
Understand the purpose of creating specific content. Want to establish a brand as a business? Want to get leads and subscribers? Want to sell? Or do you want to connect with people? Knowing the purpose of your content means knowing the desired result, and you are producing the content in a way that provides that result.
Stage 2:
Content Check who you are talking to. Who are you targeting? Where are they playing? What are they hoping for? How can you give them a solution? Finding answers to these questions is essential to attracting the correct type of people for your content. You can then create relevant content that people can really be interested in and empathize with.
“If you’re marketing to everyone, you’re not marketing to anyone.”
Step 3:
Plan your content. Planning and investigating what you create for your content is very useful when creating good, engaging content. For example, when designing an article, my favourite is finding similar content from Google and understanding the similarities and differences when creating an essay.
Step 4:
CTA (Call to Action) is provided. Marketing CTA is generally instructing viewers to elicit an immediate response provided at the end of the content. Inspiring content in your content allows readers to leave nothing at the end of the content and instead perform follow-up related to the purpose of the content.
Step 5:
Content Marketing. Producing good content is essential, but marketing this and getting people to notify you is another issue. There are many ways to market your content. One way is to use search engine optimization (SEO). SEO is used to increase your ranking in search engine results like Google. Including specific keywords in your content helps you rank up in search engines when users search for those keywords. Other ways to market your content include social media, email marketing, and pay-per-click (PPC) paid advertising.
Stage 6:
Rate the content. The final step is to evaluate the content to understand which content produced results and which content did not. From there, you can apply more of what works and less to what doesn’t.
Wrapping Up
Make sure you know these six steps to success in content marketing.
- To understand the purpose of the content.
- To specify customers.
- Content plan.
- Submit Call to Action.
- To market content.
- Rate content
