Getting More “Google Love”: The Power of an Optimized Google Business Page.

Why use Google for business?

It’s not just competitors who arrive late on Facebook, Twitter, and LinkedIn. Because Google is the most widely used search engine in the world (which compiles nearly 65% of all internet searches), using Google for Business pages will increase the visibility of your inquiries. An active Google business page shows potential customers that you’re engaged. It sets you up as a sort leader (via posts and Google author qualifications) – not to mention raising your page rank! 

So now that you know why you need a Google Business Page, how can you create one? There are several steps. Please note that Google may already be building a Google business page for your company. Be sure to “claim” in this case. You can’t find a business without requesting and optimizing the page. To apply for and optimize your Google business page: 

 4 steps to use for Google business 

 1) Create a Gmail account for your business. 

 2) Go to “Google My Business” and enter your phone number to search for your business. If you can’t find it here, create a Google page for your business (link below). Add additional information, photos and articles. 

 This is essential if you want your Google pages to be searchable across Google properties, display edits, and track visitor information.

3) Check the business page. The image shows your business address and location. Make sure this is correct. A postcard with a URL for verification is sent to the business from Google. Access the URL and log in with the same account you used to request the confirmation postcard. Then I enter the verification code on the My Business dashboard. This must be approved and confirmed.

4) Link your business website to a Google page. Go to the “Pages” section and click the “Links to Website” button next to the URL of your business website. The mail will have a checkmark next to the URL on the destination page when this is done. 

 3 Easy and Simple Tips to Optimize Your Google Business Pages 

1) Google Pages: Make sure your SEO title includes your company name. Don’t wrap keywords here. It seems to be easy to manipulate for Google. You can also create custom URLs for your Google pages and shorten them (instead of generic URLs) while maintaining your brand within them. SEO meta description (tagline and first two sentences of introduction) must be 160 characters or less. This is the place to add at least 2 SEO keywords. With Google Authorship, you can claim other content from your docs site and link to Google pages, increasing visibility. 

 It provides you with DoFollow links that deliver “link juice” on the website you are connected to and encourage reciprocity to your site on your site.

2) Posts in content: Increase followers so that content can be widely distributed and share existing circle posts. When publishing shared content, you should include a link to the attached area, not a summary that contains a short summary. We also encourage reviews and comments by using hashtags when posting popular or related topics. 

 If you have a YouTube business channel, you want to link to the Google business page because Google owns YouTube.

3) Link other social media accounts to the page. You can get the benefit of increased search visibility. 

Google is, so to speak, the most essential social media engine for business, and participation is increasing day by day. If there is no built and optimized Google business page, the company is whistling in the wind. 

Google Business Page Creation (URL): http://www.google.com/business 

Update: On August 28, Google announced that it would discontinue Google Authorship. In particular, Authorship results are no longer visible in searches, and Google no longer uses the “rel = author” markup to track data. The news came after Google deleted all author photos in June 2014 after limiting the number of author photos displayed per query in December 2013. 

Google states in Google Authorship two main reasons for these conversions. First, many authors and webmasters didn’t use or were wrong when using the Authority markup. Second, through analysis, Google has discovered that the Authorship snippet does not provide searchers with measurable value. 

Google has shown that it is dedicated to finding the most relevant results suitable for the searcher. Given the data Google collects, Google Authorship was a failed experiment in that regard.