Best Practices for Using Photos and Graphics in Web Design
Let’s update an old cliché. If a picture is worth a thousand words, a digital photo on your website is worth a thousand clicks.
That’s because using a website’s design image is one of the easiest things you can do to increase your website’s popularity both with users and search engines.
There are many reasons to use images on your website. Images and graphics can:
– Improving SEO
– Supporting company branding
– Creating more user engagement.
Finally, more attractive websites will perform better.
Of course, images only work when used correctly. Best practices are described below. But first, let’s explore why you might want to use a photo or graphic in the first place.
Reasons to use images in website design.
Start paying attention when browsing the internet. It’s rare to see a website that doesn’t use images in any form. And if you stumbled upon one, it’s probably ancient, and you probably don’t have to spend much time there.
Worth their salt, web designers never publish content written without including pictures and graphics that split the text. Long scrolling pages of seamlessly written words are offensively
called “walls of text”, and no one wants to read them.
However, because the appearance is clean, it is not enough to add a picture to the website (you can add a photo). Effective use of images on your website can significantly improve performance. The 3 main reasons for using images in website design is:
1. Images on your website can improve SEO
If your website requires a lot of high-quality traffic, you have two options.
1) You can spend thousands of dollars on ads or
2) You can do good SEO. And embedding rich images is an essential part of good SEO.
Search engine optimization or “SEO” is a method of optimizing a website for search engines.
To make it as easy as possible for Google (and other search engines) to understand the content of your website so that relevant users can see it. The more search engine-optimized your site is, the more likely it will appear at the top of search results, which increases the chances that avid customers will find you. Don’t forget that Google is just a robot. It scans your site and understands what your company is, looking for specific items such as tags, headlines, and written content. When you browse the site, the images are also verified. So it helps the whole SEO of the optimized and outstanding photos.
A good example: content with images is displayed 94% more than content without images. Therefore, use more photos from your website as needed for more traffic.
Of course, using the image associated with this only works if you follow best practices. This is explained in more detail below.
2. The image is useful for the brand of the company.
The correct image can bring the brand to life in ways that text can’t. Neuroscientists have discovered that we can identify images that are visible in 13 milliseconds. Much faster than a wink. When you use attractive images on your website, your visitors start to understand your brand right away. If you don’t spend time developing your
brand, see Tips for Creating Your Own Brand Identity.
And if you have taken the time to develop your brand, use it! I don’t want the logo to be visible on business cards. Wherever you are, it can connect you right away.
For example, Douma Leadership quickly builds a brand in the niche market for women’s leadership, using a fascinating image of a strong economy from the top of the website.
With some images available, graphics provide an excellent way to subtly integrate brand elements and colours into your web design. You need to add visual content for all kinds of sites so that people can connect with your brand right away.
You can also use all the images used on the website on social media. Ideas that are best suited for web content typically work on multiple platforms.
This does not mean that good articles are not necessary on the website either. This means that good images have an immediate and lasting impact, so there is a final reason to use them in web design.
3. Images that attract the user’s attention are visual beings.
We like to see things that are beautiful and interesting. This is especially true for 65% of the population who are visible disciples.
For example, by adding an image, the client’s Magic Home Staging dramatically increases the likelihood that the user will continue reading the list of design ideas. Adding the right photos to your site is one of the easiest things to captivate your viewers. On a website with an unattractive layout, at least 38% of users stop accessing the site.
Meanwhile, according to a BuzzSumo study, documents that use pictures once every 75 to 100 words get twice as many social media shares as articles with fewer images.
Combined with the fact that people are busy, they tend to search websites. Breaking the text into short paragraphs and sprinkling them in interesting photos and infographics can make your website easier to access and user-friendly.
Ultimately the image makes the site more attractive, visually appealing and means that users are more likely to remember me spending time on the website.
Finally, Google notices how many people are on the website and compensates for engaging content. Therefore, when using images.
Read A simple equation of how to keep many people on your website for a long time. The more time people spend on a website, the more likely they are to convert to leads or sales. Do website visitors like to see when they arrive at the site, or is it Tonapuni a few seconds later?
Did they choose to buy something from you, or do they abandon their cart before buying? According to statistics, the average web user spends a few seconds from a website before deciding whether to stay or go to the website. That means you don’t have much time to make an excellent first impression. Read more on the website.
How to use photos on websites?
Websites need to use images correctly and can get the benefits of ideas. Below are some best practices to keep in mind when using photos and graphics in web design.
- Keep the photos relevant. Must match the text that describes it. Use captions when adding pictures to your blog post.
- Please reduce the size of the image file. Slow load times can have a negative impact on SEO and user participation. Too many large pictures can slow down your site (especially on mobile), as downloading images takes more time than text. This means you need to compress the image, which can be done in adobe photoshop or an online image compressor.
- Appropriately label your images with search-engine-optimized keywords and phrases. Both filenames and tags for photos should be written with SEO in mind.
- Don’t use graphics too much. Cheap and nasty pictures might look like an advertisement, but people tend to skim them.
- Use images with real people whenever possible because it helps users build relationships with your Website.
We encourage users to share their photos on their social platforms.
Use only your own images or images that you have the right to purchase and use. Add attributes as needed.
We recommend that you use your own photographs taken as professionally as possible.
But depending on your budget, this is not always possible. In this case, if you don’t go back to the stock photo, however, you need to use it with caution. Choose an image that isn’t too directed or unrealistic.
For paid stock images, Use DepositPhotos.com. Unsplash also has a great assortment of free photos that you can use for free, without attribution or permission, for all commercial and non-profit purposes.
When misused, photography is one of the best ways to enhance your website. However, if misused, the design clutters the site and slows it down. This is especially true if you are not familiar with the best practices of proper web design.
In addition to branding, SEO, and digital marketing, our team is helping small businesses become online in their website design. And we are experts in finding the right images.
Today, talk to us to start a professional brand that introduces you to your next venture to get the leads and sales you want.
