Spanish performance brand Cupra Australia is gearing up for its biggest year yet, with plans to nearly double its model lineup from 4 to 7 distinct vehicles throughout 2025. This ambitious expansion represents a significant milestone for the Volkswagen Group subsidiary as it establishes itself as a serious player in the Australian premium performance market.
The rollout will span the entire year, with new launches scheduled from March through to the third quarter. Each model brings something different to the table – from pure electric performance to efficient hybrid technology, ensuring there’s a Cupra for every driving preference and budget.
Electric Revolution Leads the Charge
Cupra Tavascan – The Electric SUV Game Changer
The Cupra Tavascan represents the brand’s second electric vehicle for Australia, arriving slightly later than originally planned. Orders will open around March 2025, with customer deliveries beginning in April.
This electric SUV will be available in two distinct variants: the single-motor Endurance and the more powerful dual-motor VZ. Pricing is expected to start in the $60,000 bracket, making it competitive with established players like the Tesla Model Y and Kia EV6.
Both versions utilize a substantial 77kWh lithium-ion battery pack. The rear-wheel-drive Endurance delivers an impressive 534 kilometres of WLTP-rated range, while the all-wheel-drive VZ offers 499 kilometres between charges. This range capability addresses one of the primary concerns Australian buyers have about electric vehicles – the ability to handle longer distances between charging stops.
Born VZ – Hot Hatch Gets Hotter
For those who found the standard Born electric hatch a bit too mild, the Born VZ cranks up the performance dial significantly. This enhanced version features a more powerful 240kW/545Nm rear electric motor paired with an enlarged 79kWh battery pack.
The performance improvements are substantial – 70kW and 235Nm more than the current Australian Born variant. This translates to a 0-100km/h sprint time of just 5.7 seconds and a top speed of 200km/h, compared to the standard car’s 7.0 seconds and 170km/h maximum.
Visual enhancements include wider tires and a choice between 20-inch forged alloy wheels or versions with striking 3D copper inserts. Two new exterior colors join the palette: Midnight Black and Dark Forest green.
Combustion Engine Updates and Hybrid Innovation
Leon and Formentor Receive Major Refreshes
Both the Cupra Leon hatchback and Formentor SUV will receive comprehensive updates during the second quarter of 2025. These refreshes go beyond mere cosmetic changes, introducing new powertrains and enhanced technology.
The headline addition is Volkswagen Group’s latest 110kW 1.5 eTSI turbocharged four-cylinder engine with 48V mild-hybrid technology. This efficient powertrain promises fuel consumption under 6.0L/100km on the WLTP combined cycle, addressing growing concerns about running costs.
Above this sits an impressive new plug-in hybrid system: the 200kW 1.5 e-Hybrid boasting over 100 kilometres of electric-only driving range. This is achieved through a larger 19.7kWh net battery pack, significantly improving upon the current model’s capabilities.
Performance enthusiasts aren’t forgotten, with the Leon retaining its potent 221kW 2.0 TSI engine, while the Formentor receives an even more powerful 245kW 2.0 TSI variant featuring a torque-vectoring rear differential borrowed from the Volkswagen Golf R and Audi RS3.
Technology and Interior Enhancements
Both updated models feature significant interior improvements, centered around a new 12.9-inch touchscreen infotainment system. This larger display incorporates backlit touch sliders and an improved interface designed to make essential functions more accessible while driving.
Audio system upgrades see the replacement of the previous Beats setup with a premium Sennheiser unit, promising enhanced sound quality for music lovers.
New Models Expand the Range
Leon Sportstourer – The Wagon Alternative
Cupra Australia will finally introduce the Leon Sportstourer wagon variant at the beginning of the third quarter 2025. Unlike its hatchback sibling, this practical performance wagon will focus on the premium end of the market.
The standout powertrain will be the 245kW 2.0 TSI with all-wheel drive and torque vectoring rear differential, positioned to fill the gap left by the discontinued Volkswagen Golf R Wagon. The 200kW 1.5 e-Hybrid with over 100km of electric range will also be available.
Terramar – The Flagship SUV
The Cupra Terramar represents the brand’s most significant launch for 2025, arriving in the third quarter to challenge the dominant mid-sized SUV segment. This model serves as a more aggressive interpretation of the new-generation Volkswagen Tiguan.
Cupra Australia has confirmed “three or four drivelines” for the Terramar, definitely including the 200kW 1.5 e-Hybrid PHEV and the 195kW 2.0 TSI shared with the updated Golf GTI. A 110kW 1.5 eTSI mild-hybrid option could see pricing start around $50,000, directly targeting segment leaders like the Toyota RAV4 and Mitsubishi Outlander.
The Terramar measures 4519mm long, 1863mm wide, and 1584mm tall with a 2681mm wheelbase, making it virtually identical in size to the new Tiguan. The height difference comes from the Terramar’s standard sports suspension and slimline roof racks.
Market Positioning and Competition
| Model | Launch Quarter | Key Features | Starting Price Range |
|---|---|---|---|
| Tavascan | Q1 2025 | Electric SUV, 534km range | $60,000+ |
| Born VZ | Q2 2025 | 240kW electric hatch | TBA |
| Leon (updated) | Q2 2025 | Mild-hybrid, PHEV options | TBA |
| Formentor (updated) | Q2 2025 | 245kW flagship | TBA |
| Leon Sportstourer | Q3 2025 | Performance wagon | TBA |
| Terramar | Q3 2025 | Mid-size SUV | $50,000+ |
This expansion strategy positions Cupra to compete across multiple segments simultaneously, from affordable electric transport to premium performance vehicles. The timing also allows the brand to capitalize on growing Australian interest in both electric vehicles and performance-oriented alternatives to mainstream options.
The diverse powertrain offerings – from pure electric to mild-hybrid to plug-in hybrid – ensure Cupra Australia can meet varying customer preferences and regulatory requirements as the automotive landscape continues evolving.
What This Means for Australian Buyers
Cupra’s 2025 expansion represents more than just new model availability. It signals the brand’s commitment to the Australian market and provides consumers with genuine alternatives to established European and Asian competitors.
The focus on electrification aligns with Australian government incentives and growing environmental consciousness, while retaining performance-focused combustion options for enthusiasts not ready to make the electric switch.
With 7 models covering everything from compact electric hatches to family-friendly SUVs, Cupra Australia will offer one of the most comprehensive lineups in the premium performance segment by year’s end.
Frequently Asked Questions
Q: When will the Cupra Tavascan be available in Australia?
A: Orders open in March 2025 with deliveries starting in April 2025.
Q: What’s the expected starting price for the Terramar SUV?
A: The Terramar is expected to start around $50,000 with the mild-hybrid engine.
Q: How many electric models will Cupra offer in 2025?
A: Three electric options: Tavascan SUV, Born standard, and Born VZ performance variant.
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