The automotive world is buzzing about a vehicle that’s challenging traditional categories. The Deepal E07 doesn’t fit neatly into the SUV or ute box – it’s both, and that’s exactly what makes it fascinating for Australian drivers seeking something genuinely different.
This isn’t just another electric vehicle trying to replicate existing designs. The E07 represents a fresh approach to what family-friendly transport can look like when you throw conventional thinking out the window.
The Transformation That Sets It Apart
How the Magic Happens
The most compelling feature isn’t the electric powertrain – it’s the transformative rear section. With a few button presses, the E07 morphs from a sleek five-seater SUV into an open-air cargo hauler.
The process involves the rear glass panel retracting, the back window sliding up onto the panoramic sunroof, and the tailgate opening to create genuine outdoor loading access. Behind the folding rear seats, a built-in glass separator lets you choose between keeping the cabin sealed or opening everything up for maximum cargo space.
Real-World Practicality
While this transformation sounds impressive, it raises practical questions. The conversion takes time and multiple steps – it’s not as simple as dropping a tailgate. Most owners will likely keep it in SUV mode for daily driving, using the ute configuration for specific tasks like moving furniture or camping gear.
The carpeted load area also suggests this isn’t designed for heavy-duty work site use. It’s more suited to lifestyle activities where you want the option of open-air hauling without the everyday compromises of a traditional ute.
Performance That Delivers
Power and Range Specifications
The dual-motor all-wheel-drive variant produces 440kW and 645Nm – figures that eclipse any diesel ute on the market. Even the single-motor rear-wheel-drive option delivers a respectable 252kW and 365Nm.
Range estimates suggest 520km for the dual-motor setup and 560km for the single-motor variant, powered by an 89.98kWh battery pack. These numbers should alleviate range anxiety for most users, though real-world testing will be crucial.
Driving Experience
Early driving impressions suggest the E07 handles more like a well-tuned SUV than a traditional ute. The independent suspension with adjustable air springs provides both comfort and capability, while the steering feels appropriately calibrated for Australian conditions.
Market Position and Pricing Concerns
What You’ll Pay
Pricing remains the biggest question mark. With estimates starting around $80,000, the E07 enters premium territory where it faces established competition from both luxury SUVs and well-equipped dual-cab utes.
For that money, Australian buyers have numerous options that might offer more proven reliability, better service networks, or superior off-road capability. The E07’s unique selling point is its transformative design, but whether that’s worth the premium remains to be seen.
Who Should Consider It
The ideal E07 buyer likely values innovation over tradition, wants electric motivation, and occasionally needs the versatility of open-air cargo hauling without the daily compromises of a traditional ute. Think urban professionals who weekend at the coast or lifestyle-focused families who value design innovation.
Limitations to Consider
Payload and Towing
Early specifications suggest a 300kg payload capacity – roughly one-third of what traditional utes offer. This significantly limits its appeal for genuine work applications.
Towing capacity remains unconfirmed, though similar vehicles in the Deepal range are limited to 1600kg. This restricts options for boat owners or caravan enthusiasts.
Off-Road Capability
While the adjustable air suspension provides ground clearance, the E07’s design suggests it’s optimized for sealed roads and light tracks rather than serious off-road adventures. The sleek bodywork and sophisticated systems aren’t built for rock crawling or mud plugging.
Deepal E07 Specifications
| Specification | Details |
|---|---|
| Power Output | 440kW/645Nm (dual-motor) |
| Range | 520km WLTP |
| Battery | 89.98kWh lithium-ion |
| Seating | 5 passengers |
| Drive Type | AWD/RWD options |
| Estimated Price | From $80,000 AUD |
| Availability | Second half 2025 |
| Payload | ~300kg (estimated) |
## The Bottom Line
The Deepal E07 represents genuine innovation in a market that’s been relatively conservative. Its transformative design offers functionality that no other vehicle currently provides, making it genuinely unique rather than just another electric alternative.
However, innovation comes with compromises. The complexity of the transformation system, limited payload capacity, and premium pricing may restrict its appeal to a niche market rather than mainstream buyers.
For those seeking something genuinely different and who value design innovation over traditional capability, the E07 could be compelling. For buyers prioritizing proven reliability, maximum payload, or value for money, established alternatives might make more sense.
Frequently Asked Questions
Q. Can the Deepal E07 replace a traditional ute for work?
A. Not for heavy-duty applications. The estimated 300kg payload is significantly less than diesel utes, making it unsuitable for construction or farming work.
Q. How long does the SUV-to-ute transformation take?
A. The process involves multiple steps and takes several minutes, including folding seats, retracting glass panels, and adjusting separators.
Q. Will the E07 handle Australian outback conditions?
A. While it has adjustable air suspension for ground clearance, it’s designed more for sealed roads and light tracks than serious off-road adventures.
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