If you’ve been eyeing the Zeekr X electric SUV but found the price a bit steep, you’re in luck. The Chinese premium brand has just announced substantial price reductions across its entire Australian lineup, making this stylish electric crossover significantly more accessible.
What’s Behind the Price Drop?
Zeekr Australia has strategically reduced prices on both variants of the X model, effective from April 2025. According to William Zhou, General Manager of Zeekr Australia, these adjustments reflect the company’s strategy to align with current market trends and maintain their competitive edge in the rapidly evolving electric vehicle landscape.
The timing isn’t coincidental either. With the highly anticipated Zeekr 7X SUV expected to launch later this year, the brand is clearing the deck for its expanded model range while making their current offering more attractive to buyers.
New Pricing Breakdown
Here’s how the numbers stack up now:
| Zeekr X Model | Previous Price | New Price | Savings |
|---|---|---|---|
| RWD (Base Model) | $56,900 | $49,900 | $7,000 |
| AWD (Top Spec) | $64,900 | $62,900 | $2,000 |
*Prices shown are before on-road costs
The rear-wheel-drive version sees the most significant reduction at $7,000, while the all-wheel-drive variant drops by $2,000. Both prices exclude on-road costs, which typically add several thousand dollars depending on your location.
What You Get for Your Money
Performance That Surprises
The Zeekr X isn’t just about looks – it packs genuine performance credentials. The base RWD model delivers 200kW of power and 343Nm of torque, propelling this compact SUV from 0-100km/h in just 5.6 seconds.
For those wanting even more punch, the AWD version cranks up the excitement with 315kW and 543Nm, dropping the sprint time to an impressive 3.8 seconds. That’s sports car territory in a family-friendly package.
Premium Interior Experience
Step inside, and you’ll immediately notice why Zeekr positions itself as a premium brand. The cabin features soft-touch materials, contrast stitching, and subtle rose gold accents that create an upscale ambience. The European design influence is evident throughout, thanks to the brand’s Swedish design center.
The seats deserve special mention – they’re described as “4D Cloud zero gravity” seating with ventilation, heating, and extensive adjustability. The front seats offer electric adjustment with memory functions, while the rear provides surprisingly good space for adults despite the compact exterior dimensions.
Tech and Charging Capabilities
Smart Technology
The Zeekr X comes loaded with advanced driver assistance features through its Zeekr AD system. This includes adaptive cruise control, lane-keeping assist, and cross-traffic monitoring. The infotainment system centers around a large touchscreen that controls most vehicle functions.
One quirky feature is the “magic center console” that provides 7 liters of storage space along with 50W wireless charging for your devices.
Charging Performance
Both variants share a 66kWh battery pack and can handle DC fast charging up to 150kW. This means a 30-minute charging session can take the battery from 10% to 80% capacity.
For home charging, there’s a difference between variants: the RWD model has a 7kW AC onboard charger (11.5 hours for 0-100%), while the AWD version upgrades to 11kW (7.5 hours for full charge).
Both models also feature vehicle-to-load (V2L) capability, allowing you to power external equipment from the car’s battery – handy for camping trips or emergency situations.
Market Competition
How It Stacks Against Rivals
The Zeekr X shares its SEA platform with the Volvo EX30, but offers more interior space and a different aesthetic approach. At the new pricing, it’s positioned to compete directly with other premium electric SUVs in the $50,000-$65,000 range.
The timing of these price cuts comes as competition intensifies in Australia’s electric SUV segment, with numerous Chinese brands entering the market alongside established European and American players.
What’s Next for Zeekr?
Expanding the Range
The brand isn’t stopping with the X. The larger Zeekr 7X is scheduled to arrive in Australia during the second half of 2025, promising even more space and features. This model will target the popular Tesla Model Y segment directly.
Zeekr has also introduced the massive 009 electric people mover, showing their commitment to diversifying their Australian lineup across different segments.
Owner Benefits
Existing Zeekr X owners aren’t left out of the benefits. The company is offering complimentary servicing packages – 3 years free servicing for AWD owners and 5 years for RWD owners.
Should You Consider the Zeekr X Now?
With these substantial price reductions, the Zeekr X becomes a much more compelling proposition in Australia’s competitive electric SUV market. The combination of premium interior quality, impressive performance, and now more accessible pricing creates a strong value proposition.
The 5-year unlimited kilometer warranty for the vehicle and 8-year/160,000km battery warranty provide additional peace of mind for potential buyers.
For those considering an electric SUV in this price range, the timing might just be perfect to take a closer look at what Zeekr has to offer.
Frequently Asked Questions
Q: When do these new prices take effect?
A: The revised pricing became effective from April 1, 2025, and applies to all new purchases.
Q: Does the price cut affect the warranty or included features?
A: No, all standard features and warranty terms remain unchanged. The cuts apply only to the purchase price.
Q: How does the Zeekr X compare to the Volvo EX30?
A: While they share the same platform, the Zeekr X offers more interior space, different styling, and now more competitive pricing.
